DMedia understands National Political Campaigns.  In fact, its founders and creative teams have won 5 national awards for Presidential Television Advertisement including Best Presidential Advertisement of 2008 from the Politics Magazine Reed Awards and AAPC Pollie Awards for Best Use of Negative or Contrast in a Presidential Television Advertisement and Best Series or Campaign of Advertisements. 

DMedia analyzes and executes your national campaign state by state, region by region, city by city, and neighborhood by neighborhood by overlaying a map of the United States with demographic, voter profile, advertising mediums, and voter history information to determine which message and medium will win the most votes for the lowest cost in any given area.

210 broadcast television markets and 302 radio markets cover the 3.79 million square miles comprising the United States. DMedia provides award winning political advertising campaigns that will allow your campaign to cover every square inch.

But, DMedia doesn’t stop there. 

The United States is also comprised of over 2400 local cable television zones.  DMedia uses these cable zones to deliver your campaign micro-targeted results nearly 12 times higher than using broadcast alone. We break down these 2400 zones using demographic, voter profile, and voter history information to analyze the nation state by state, region by region, county by county, and city by city.  Finally, we overlay these 2400 cable zones with the micro-targeting data sourced from the same fungible, scalable, economical, and manageable micro-targeting voter lists fueling your modern political campaign.

Ultimately, DMedia delivers your campaign the power of broadcast television coupled with the efficiency of micro-targeted television buys all reinforced by micro-targeted mirrored messaging delivered by direct mail, email, internet, text, phone, social networks, and people. 

In order to better understand this process, we invite you to please read about how DMedia supports Local and Statewide candidates, as our Local and Statewide strategy will play an integral role in your National campaign.


    

 

Each metropolitan area is comprised of dozens of cable zones.  DMedia uses its proprietary Geo Demographic Targeting Technology platform to identify these zones and overlays these cable zones with demographic, voter profile, and voter history information to determine what message will win the most votes in each zone.  DMedia then produces separate commercials that convey targeted messages that are tailored for each zone.  One neighborhood might receive a message about taxation while another neighborhood receives a message about government services. 

Many of DMedia’s clients choose to create one universal message commercial that is aired in all of the cable zones in a metropolitan area that is reinforced with multiple micro-targeted commercials tailored for specific neighborhoods. 

With this information in hand, DMedia reaches out to voters to reinforce your targeted television message with micro-targeted direct mail, canvassing, phone banks, online and internet messaging, digital media, and phone texts.  If one neighborhood  watched your television commercial about taxation, then that same neighborhood will receive an email and direct mail piece about taxation.  The neighborhood down the street watched a commercial about government services, will receive an email and direct mail piece about government services. 

National campaigns always understood that "all politics is local," at least in theory. At DMedia, we now have the technology to truly make that concept a reality.

Ready to take the first step? Contact us using the quick form below, and a DMedia representative will get back to you within the next business day.

Your Name:
Phone Number:
E-Mail Address:
Your Message: