DMedia's core team provides the same innovative solutions which have resulted in success on the National level for your State Office Campaign.  From website creation to strategic consultation to advertisement production, DMedia delivers your campaign the necessary tools and experience to win in today's political environment.

But, what truly differentiates DMedia is our ability to integrate the voter lists used for traditional micro-targeting into our Geo-Demographic Targeting Platform which allows us to use a single voter list to deliver your campaign’s micro-targeted messaging across the entire spectrum of political advertising.  DMedia coordinates and delivers direct mail, internet, television, personal, text, and telephone messaging from a single voter information file that allows mutual message reinforcement and micro-targeting at a level of granularity never before seen. 

Here’s how DMedia will help you target your statewide victory.

Your opponent will use broadcast television.  Your campaign will respond in kind by broadcasting your message on ABC, CBS, Fox, and NBC to millions of people.  DMedia specializes in crafting your message, producing your commercial, planning your broadcast media strategy, and executing your broadcast media buy.  We are good at it, the best in the business -- but, if you and your opponent are using the same markets, how do you gain a strategic and tactical advantage?

First, you gain a strategic advantage with the messaging created by our award winning team.  Our creative teams have a track record of crafting the media and messaging which connects with voters on a visceral level, bridging the gaps between voter and candidate by using the proper language and imagery needed to frame your message. Our message experts help you connect with your audience not only the intellectual level, but the emotional level key in turning a swing voter into an active supporter.

Your campaign also gains a tactical advantage with DMedia’s Geo Demographic Targeting Technology Platform.  DMedia breaks down your state region by region, county by county, and city by city using demographic, voter profile, and voter history information  to determine which message will win the most votes in any given area.  Springfield will receive a different broadcast television message than St. Louis.  Los Angeles will receive a different message than San Francisco.  Austin will receive a different message than Houston. 

But, DMedia doesn’t stop there, precisely because your opponent will most likely follow suit by sending different messages to different major metropolitan areas.  When your opponent targets a particular metropolitan area, DMedia targets the neighborhoods that comprise that metropolitan area using cable television to micro-target voters neighborhood by neighborhood. 

Each metropolitan area is comprised of dozens of cable zones.  DMedia uses its proprietary Geo Demographic Targeting Technology platform to identify these zones and overlays these cable zones with demographic, voter profile, and voter history information to determine what message will win the most votes in each zone.  DMedia then produces separate commercials that convey targeted messages that are tailored for each zone.  One neighborhood might receive a message about taxation while another neighborhood receives a message about government services. 

Many of DMedia’s clients choose to create one universal message commercial that is aired in all of the cable zones in a metropolitan area that is reinforced with multiple micro-targeted commercials tailored for specific  neighborhoods. 

With this information in hand, DMedia reaches out to voters to reinforce your targeted television message with micro-targeted direct mail, canvassing, phone banks, online and internet messaging, digital media, and phone texts.  If one neighborhood watched your television commercial about taxation, then that same neighborhood will receive an email and direct mail piece about taxation.  The neighborhood down the street watched a commercial about government services, will receive an email and direct mail piece about government services.